A Mexican lawyer plans to market Trump-branded toilet paper in that country and use the proceeds to benefit deportees, the CNN-affiliated site Expansión reported Wednesday.
Mexico City-based attorney Antonio Battaglia said he was spurred to action after Trump’s assertions during the presidential campaigns that certain Mexicans are “bad hombres.” “I was very annoyed, and I started looking for a way to do something that had an impact, not in a tone of mockery or bad revenge, but in a positive way,” he told the site.
Battaglia has developed a prototype featuring a plucky little cartoon character shaped like a toilet roll (which looks a bit like the animated bill in the classic Schoolhouse Rock short “How a Bill Becomes Law”). The entrepreneur plans to produce the TP by the end of the year, distributing it to grocery stores and donating 30% of proceeds to deportee aid groups.
Battaglia, who comes from a family of shoemakers, registered a Trump trademark in the Mexican Institute of Industrial Property in August 2015, reports Expansión. First daughter Ivanka Trump foiled his original idea. “I tried to register a brand of clothing or footwear, because my family is involved in the production of shoes,” he said. “I thought it was a possibility, but the Trump brand was already registered. Then I had the idea of producing a toilet paper, a product that was ironic and would be on the market for a while.”
The package label features a bushy-browed roll of paper topped with Trump’s recognizable golden swoop and upturned thumb. Battaglia said he registered the trademark in Mexico in 2015 a few months after Trump declared his bid for the presidency and began capturing attention with one jaw-dropping insult after another.
“When do we beat Mexico at the border? They’re laughing at us, at our stupidity,” Trump said on June 16, 2015, when he announced his run for the GOP nomination. “And now they are beating us economically. They are not our friend, believe me. But they’re killing us economically. The U.S. has become a dumping ground for everybody else’s problems. …
“When Mexico sends its people, they’re not sending their best. … They’re sending people that have lots of problems, and they’re bringing those problems with us. They’re bringing drugs. They’re bringing crime. They’re rapists. And some, I assume, are good people.”
Trump toilet paper is already available for purchase in the U.S. TP printed with the president making a kissy face and stabbing the air with his index finger can be found on Amazon. (The latter has an average rating of four stars, although one review states it’s “abrasive and doesn’t get the job done.”)
This development comes as criticism of the young Trump administration mounts. Earlier this month, Republican senator Bob Corker (R-TN) was quoted saying that the White House was “in a downward spiral.”