Hola Mexico Film Festival // SF

HECHO EN MEXICO is back with stunning new documentaries that reveal the communities, legacies, dreams, realities, and unseen forces shaping contemporary life in Mexico.

The Hola Mexico Film Festival is the largest festival of Mexican cinema outside Mexico.

See below for this weekend’s lineup of Mexican films!

Sept 17 at 6:45 PM – 19th at 4:30 PM
Roxie Theater
3117 16th St, San Francisco, California 94103




The Hola Mexico Film Festival is the largest festival of Mexican cinema outside Mexico.

The Hola Mexico Tour 2019 brings to the Roxie 4 of the best Mexican films that appeared during the 2019 Hola Mexico Film Festival in Los Angeles.

Presented by Hola Mexico Film Festival, The Mexican Museum – El Museo Mexicano, and #RoxCine.




4 weekend films!

LAS NIÑAS BIEN (The Good Girls)
Friday, October 11 at 6:45pm

A Q&A with director Alejandra Márquez Abella will follow the screening!

Surrounded by extravagant luxury, Sofía de Garay (Ilse Salas) lives in a dreamlike cloud of opulence in 1980s Mexico City. Her days are filled with lavish soirees, designer dresses, country-club tennis matches, and all the pleasures reserved for the upper crust. In this world, appearances are everything and friendships are only as strong as your financial status. However, when Mexico’s 1982 economic crisis hits her husband’s business hard, the elegant lifestyle Sofia is accustomed to falls to pieces right before her eyes. Soon, her arrogance turns into desperation, as she is forced to confront her new reality. It’s only in her infatuation with Spanish singer Julio Iglesias that Sofia finds solace from the unbearable turmoil. Director Alejandra Márquez Abella’s film is a sumptuous examination of the privileged few trapped in their artificial microcosm of hypocrisy, superficiality, and immense loneliness.

GUIE’DANI’S NAVEL (Xquipi’ Guie’dani)
Saturday, October 12 at 4:00pm

Featuring a star-making performance by Sótera Cruz, a young actress who plays the title character, this unique coming-of-age narrative explores the racism encountered by indigenous people in Mexico. Guie’dani (Cruz) is a Zapotec teenager who moves to Mexico City with her mother to work as a housekeeper for an upper-middle-class family. There, their language is mocked, and psychological subjugation is inflicted. Yet, Guie’dani rejects the life of servitude and seeks her own identity through a friendship with another rebellious teen.

SI YO FUERA TÚ (If I Were You)
Saturday, October 12 at 6:30pm

A new take on the body swap sub-genre, this hilarious comedy tells the story of Claudia (Sophie Alexander) and Antonio (Juan Manuel Bernal), a couple which has been married for 15 years. With time their relationship has turned lackluster and meaningful communication is nonexistent. One night, following a heated argument, the rare planetary alignment of Venus, Earth, and Mars causes a shocking transformation. Antonio’s consciousness if now in Claudia’s body and vice versa, which will give them an opportunity to empathize with the other person’s daily life and reconnect with each other.

OCHO DE CADA DIEZ (Eight our of Ten)
Sunday, October 13 at 4:30pm

Sergio Umansky’s fierce and psychologically complex drama explores the aftermath of a tragedy that evidences the rampant impunity and insecurity problem across Mexico. Chameleonic actor Noé Hernández shines as Aurelio, a man whose son was violently murdered in broad daylight. Searching for whoever was responsible, Aurelio meets Citlali (Daniela Schmidt) in a Mexico City hotel. She has also been unjustly separated from her child and wants to fight back. This shared struggle for justice forges a dangerous alliance between them. Soon, their desire for answers transforms into thirst for revenge.Winner of the Best Actor and Best Actress Award as well as the Press Award for Best Film at last year’s Guadalajara Film Festival, Umansky presents a Dantean portrait of a country held hostage by violence and corruption.