How is the story of mezcal being told? What are the narratives that have taken hold in the market? And perhaps most importantly, whose voices are creating those narratives?
These are just a few of the questions we will be exploring tonite with University of New Mexico Associate Professor Ronda Brulotte and Oaxaqueña Educator and Activist Fabiola Santiago.
MONDAY, JUNE 14, 2021 AT 5:30 PM PDT
Where: Facebook Live
As the demand for agave spirits has grown over the past decade, so has the demand for information about the spirits, raising questions and concerns about how the story of mezcal is told and who is telling it.
While much of the conversation is dominated by the question of cultural appropriation, is it possible that larger narratives we use when talking about mezcal, from origin to production, to ownership and economics, has created a framing that reinforces a narrative created by outsiders to the world of mezcal.
Dr. Ronda L. Brulotte is Associate Professor of Geography and Environmental Studies and Associate Director for Academic Programs at the Latin American and Iberian Institute (LAII) at the University of New Mexico. She received her PhD in Anthropology and MA in Latin American Studies from the University of Texas at Austin. She is a two-time Fulbright García-Robles fellow to Oaxaca, Mexico, where her research focused on local craft economies. She is the author of Between Art and Artifact: Archaeological Replicas and Cultural Production in Oaxaca, Mexico (University of Texas Press 2012) and co-editor of Edible Identities: Food as Cultural Heritage (Routledge 2014).
Fabiola Santiago is a Central Valley Zapotec from Santiago Matatlán, Oaxaca, Mexico. She is creating a project that highlights the history and culture of traditional Oaxacan food and mezcal. Her love for Oaxaca’s rich culture, her 10 year experience in the restaurant industry, and her commitment to systemic change are pillars that ground her creativity and visions for a restorative and equitable mezcal industry. She holds a BA in Sociology and Master in Public Health from the University of California, Los Angeles. Her hobbies include cold-process soap making and all things DIY kitchen projects.
Join us Monday, June 14th at 5:30pm PT as we explore the storytelling language of mezcal with University of New Mexico Professor Ronda Brulotte and Oaxaqueña Educator and Activist Fabiola Santiago.