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[exhibit] Central American Pie @ Incline Gallery // SF

June 23 @ 12:00 pm - 5:00 pm


“Central American Pie” by Josué Rojas.

In his unique collection of paintings, Rojas remixes U.S. advertisements and Americana imagery with Central American iconography, symbols, and folklore—all laced with elements of graffiti and urban street art.

Incline Gallery
766 Valencia Street in San Francisco.
Hours: Weekends 12noon – 5pm.
until July 14, 2024.


About exhibit:

“Central American Pie” was inspired by the 1971 song “American Pie” by Don McLean. The song pays tribute to early rock and roll musicians who died in a plane crash on February 3, 1959, referenced in the song as “the day the music died.” Among the three musicians killed was Richard Steven Valenzuela, better known as Ritchie Valens, who was born in the U.S. to Mexican parents. Valens was a pioneering figure who seamlessly wove Mexican musical influences into the fabric of American rock and roll, challenging and expanding its definition.

By blending “Central” into “American Pie,” Rojas’s perspective sheds light on a critical aspect of cultural history: the Latin American and Latinx influences that are intricately but often invisibly woven into the broader narrative of mainstream America.

It prompts viewers to ask, where do Latinx artists fit into the larger world of U.S.-American art?

Through his art, Rojas makes a poignant critique about U.S. military involvement in Central American struggles.

By providing substantial funding and resources to civil wars in Nicaragua, El Salvador and Guatemala, many Central Americans, including Rojas, were displaced and forced to migrate to the U.S. and other countries. In “Central American Pie,” Rojas invites viewers into a hybrid world from El Salvador to San Francisco, and back again, weaving a complex history of past, present, and future.

Read article here.



June 23
12:00 pm - 5:00 pm
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