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Amazing documentary premiered October 3, 2016, on PBS. Watch entire episode below!


The Pioneering Activist Who Mobilized the Power of the Latino Vote

With his rallying cry of “su voto es su voz” (“your vote is your voice”), the Mexican-American activist Willie Velasquez launched a grassroots movement that forever changed the nation’s political landscape.

Watch 53-minute episode!


Through his nonpartisan Southwest Voter Registration and Education Project (SVREP), Velasquez launched over a thousand voter registration drives in 200 cities, creating a movement that has continued to grow in power each year. “Today there are over 27 million eligible Latino voters,” said Sandie Viquez Pedlow, executive producer and executive director of Latino Public Broadcasting. “By encouraging Latinos to become invested in the democratic process by registering to vote, Willie Velasquez and SVREP paved the way for the continually increasing power of Latinos at the polls.”


Directed by Hector Galán (Children of Giant), WILLIE VELASQUEZ: YOUR VOTE IS YOUR VOICE, a VOCES/PBS Election 2016 special narrated by Luis Valdez, premieres Monday, October 3, 2016, 10:30-11:30 p.m. ET (check local listings) on PBS.



Throughout American history, Latinos were often kept from the ballot box through the use of poll taxes, gerrymandering and outright intimidation. But drawing inspiration from the Civil Rights movement, Cesar Chavez and the farmworkers movement, and the protests against the war in Vietnam, Willie Velasquez’s Southwest Voter Registration and Education Project (SVREP) would change the face of American politics by harnessing the power of the Latino vote in unprecedented ways.

A Mexican-American butcher’s son from San Antonio, Willie Velasquez’s political awakening came early. A dedicated student, Velasquez attended St. Mary’s University and spent two summers as a Congressional intern in Washington, D.C., working for San Antonio’s pioneering Congressman Henry B. Gonzalez. Returning home, he became one of the founders of the Mexican-American Youth Organization (MAYO), a Chicano youth organization focused on improving educational opportunities. In the early 1970s, Willie marched with the leaders of the Chicano movement and became a key player in the formation of the Raza Unida Conference.

But after years of street protests and marches, Velasquez came to the realization that the only true path to empowerment would be to engage Latinos in the American political process. With the founding of SVREP in 1974, Willie Velasquez’s army of community organizers set out to register one million new voters. The organization also challenged the remnants of Jim Crow and was at the forefront of several court actions against the gerrymandering of political districts and the practice of at-large voting in cities and counties, which often prevented the election of minority candidates. Non-partisan, SVREP advised both parties on how to reach Latino voters, working with candidates from George H.W. Bush to Ted Kennedy.

SVREP’s unprecedented efforts resulted in the registration of millions of Latino voters and the numerous “get out the vote” efforts that still exist today. Latinos now make up 17 percent of the U.S. population, and Latino voter turnout is projected to be between 13 to 16 million this year.


In 1988, at the peak of his career, Willie Velasquez died suddenly of advanced kidney cancer.

He was only 44 years old. In 1995, he was awarded the Presidential Medal of Freedom, the nation’s highest civilian honor. “His name was William C. Velasquez, but everyone knew him as Willie,” said President Bill Clinton at the time. “Willie was and is now a name synonymous with democracy in America. From the farm fields of California, where he organized workers with Cesar Chavez, to the halls of Harvard, where he taught politics, Willie Velasquez was driven by an unwavering belief that every American should have a role in our democracy and a share in the opportunities of our great nation.

“Willie Velasquez’s work brought millions of Latinos into the political process, both as voters and as candidates,” said filmmaker Hector Galán. “As we go through this current election cycle, it’s important to look back at how far the Latino electorate has come and how our vote continues to truly be our voice.”

About the Filmmaker

Hector Galán (Producer/Director) has been producing critically-acclaimed and award-winning programs for PBS for over 25 years. His productions include the recent Children of Giant, eleven episodes for FRONTLINE, two programs for AMERICAN EXPERIENCE, and the landmark four-part series, Chicano! History of the Mexican-American Civil Rights Movement, which Galán was invited to screen at the White House for President Bill Clinton. His work has garnered numerous awards and recognitions including three Imagen Awards, the Cine Golden Eagle Award, the Telly Award, SXSW Best Documentary, the Golden Apple, and the Blue Ribbon Award and numerous festival awards.

About Latino Public Broadcasting
Latino Public Broadcasting (LPB) is the leader in the development, production, acquisition and distribution of non-commercial educational and cultural media that is representative of Latino people, or addresses issues of particular interest to Latino Americans. These programs are produced for dissemination to public broadcasting stations and other public telecommunication entities. Latino Public Broadcasting provides a voice to the diverse Latino community throughout the United States and is funded by the Corporation for Public Broadcasting.

Latino Public Broadcasting produces the series VOCES, PBS’ signature Latino arts and culture documentary showcase and the only ongoing national television series devoted to exploring and celebrating the rich diversity of the Latino cultural experience. Between 2009 and 2016, LPB programs have won over 85 awards, including the prestigious George Foster Peabody Award as well as two Emmys, two Imagen Awards and the Sundance Grand Jury Prize. In addition, LPB has been the recipient of the Norman Lear Legacy Award and the NCLR Alma Award for Special Achievement.

About CPB

The Corporation for Public Broadcasting (CPB), a private, nonprofit corporation created by Congress in 1967, is the steward of the federal government’s investment in public broadcasting. It helps support the operations of nearly 1,500 locally owned and operated public television and radio stations nationwide. CPB is also the largest single source of funding for research, technology and program development for public radio, television and related online services. For more information, visitwww.cpb.org and follow us on Twitter @CPBmedia, Facebook and LinkedIn.

October 03 2016


Start: 10/03/2016 @ 10:30 pm
End: 10/15/2016 @ 11:30 pm
Cost: Free
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