LA DOÑA is #1 new Latina Artist in Bay Area! [photos & videos]

Her recent show @ KQED TV sold out; interview & photos are below!

She brought a whopping package of Latin music, personality and performance at KQED TV. Reggaeton, mariachi, cumbia, norteno, salsa, folk, and hyphy filled the sold+out theater.

LA DOÑA TAKES ON THE WORLD WITH ‘ALGO NUEVO’, her newest album. See latest song below. The magnetic Mission singer-trumpeter blends her mariachi background with reggaeton, more on her new independent album. See her latest song below.

Video interview:

KQED headquarters on Wed/17th show 2601 Mariposa Street, San Francisco, CA 94110.

Photos LA DOÑA show:

About show!

What a night! It was so incredible to see the audience dancing at La Doña’s set on Wednesday night. When we weren’t on our feet, our host Carlos Cabrera-Lomeli did a wonderful job of asking questions that allowed La Doña to tell us more about her story and her relationship to art during the pandemic.

Through it all, La Doña remains connected to her roots through music and encourages all of us to explore forms of expression that ignite a connection to our personal histories and to others who share space with us in our communities.

Continue the Conversation

Video: latest song:


La Doña joins us for a captivating performance and a discussion on the influence family and her San Francisco roots have on her work.

Musical artist La Doña performs a concert interwoven with conversations about how her family’s Mission District roots show up in her sound. And it’s a sound that is utterly hers: she calls it “femmetón.”

La Doña, also known as Cecilia Cassandra Peña-Govea, started playing music in her family’s band when she was seven years old.

Her debut EP “Algo Nuevo” serves up a blend of Latin Folk, Reggaeton, Cumbia, Hip Hop, and Pop topped off with seamlessly bilingual lyricism. Her topics cover earthquakes, gentrification, fog, coffee, and so many other things we love and hate about the Bay.

Her songwriting is rooted in the call and response, live energy she exchanges with her band and her audience. So we felt it was only fitting to feature her as KQED’s first live concert!

Some people use alter egos or artistic identities to create a persona distinct from their own. But for Cecilia Cassandra Peña-Govea, being La Doña is her Latina and feminist self multiplied by two.

The San Francisco native is vocally and musically speaking out about love, her home girls, living in the city, and social justice.

La Doña is a rebellion against the male-dominated music of hip hop and reggaeton, vibrantly crafted within her diverse cultural upbringing in the Mission District.

She’s powerful, she’s leading the new generation of Latinx, and she’s got the vocals and trumpet skills to prove it.

Interview from 48 HILLS:

At age 7, you started playing with your family in a mariachi band. Was that when you discovered your passion for music? Or was it just something you had to do as a kid?

LA DOÑA I think it’s a lot of things. I think that my experience was only different because it was operating a different arena—but I think that everybody that has a very focused childhood hobby, or sport, or artistic medium and experiences the same thing. [For example] you’re starting from when you’re a child and we don’t have that much autonomy over our lives. We don’t really get to decide over everything that we do. Are we doing this to fulfill the most human part of ourselves that we already know we need to make connections with people? Read more here!

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