In the shadow of Hurricane Fiona, Bad Bunny turned a music video into a documentary to save Puerto Rico.
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“It is important that the world knows the reality of P.R., especially the United States,” Javier Tomas, 27, said about Bad Bunny’s new music video, “El Apagón” (The Blackout).
“Maldita sea, otro apagón.” (“Damn it, another blackout.”)
For Puerto Rican residents like Noelia Torres, 22, Bad Bunny’s words in his newly released music video for “El Apagón” (The Blackout) could not have come at a better time.
Torres, a resident of the town of Caguas, is currently without electricity and water following Hurricane Fiona, which has caused devastating destruction, including an islandwide blackout and catastrophic flooding.
Bad Bunny’s new video features more than his song — it is followed by an 18-minute documentary highlighting injustices and inequalities that Puerto Ricans have been grappling with for years.
The documentary, “Aquí Vive Gente” (“People Live Here”) by Bianca Graulau, an independent journalist from Puerto Rico, looks at the island’s ongoing struggle with the power grid, issues of gentrification and the ensuing displacement impacting the island’s residents.
Torres loves that the Puerto Rican trap-reggaeton superstar used his platform to put a spotlight on the island’s very deteriorated electrical system — as Puerto Ricans continue to struggle without power, potable water and heavy damage following Hurricane Fiona.
“He uses his platform to educate issues that really matter,” Torres told NBC News. “He’s been a huge supporter of Puerto Rico. He is always telling us to do what we want with conscience and to always fight for our dreams and fight for a better future for our island of Puerto Rico.”
Yaisha Marie Thodes felt her eyes start to water when she saw her own great-grandmother featured in Bad Bunny’s video.
“Thank you Bad Bunny, thank you for being who you are, thank you for representing us and having us in your heart and soul,” she wrote in a Facebook post.