Viva Frida: Fiesta en la Casa Azul // San Jose

Join us for a magical evening as we celebrate Frida’s birthday month with premium tequila tastings, Mexican antojitos, mariachi and more Vámonos de FIESTA!

July holds the soul of Frida Kahlo. 💔🌹 Born on July 6 and passed away on July 13, this month carries both the beginning and the end of one of the most iconic women in art and Mexican culture.

Friday, July 11 · 6:30 – 10pm
Location:
Mexican Heritage Plaza
1700 Alum Rock Avenue San Jose, CA 95116

• MUST BE 21+
• Buy tickets from $130 here.

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Immerse yourself in a magical evening filled with culture, art, food and music! Join us for an unforgettable cultural experience! Vámonos de FIESTA!!

VIVA FRIDA will be hosting a beautifully curated FIESTA at the Chinampa Gardens of the Mexican Heritage Plaza on Friday, July 11, 2025. We invite you, your friends and familia to take part in this unforgettable, cultural experience.

This year we strive to create a magical atmosphere that summons the rich, colonial culture and captivating essence of San Miguel de Allende. Vámonos de fiesta al corazon de Mexico!

The garden will be decorated in corazon sagrados, string lights and star lanterns. Cocktail tables covered in Mexican themed linen will spark an elegant ambiance and brand ambassadors will set up premium tequila and mezcal tasting booths to add to the celebration.

Our artisanal market will feature creative Frida inspired works from local artists and arts and crafts vendors. Guests will also have an exclusive opportunity to engage in our San Miguel Allende inspired photo booths and snap selfies with Frida themed models designed by the talented makeup artist, Paulina.

Savory Mexican antojitos stations will fill the air with mouthwatering aromas and live mariachi will be sure to put everyone in a fiesta mood. Innovative activities and other surprises are also in the works.

We are excited to once again, create a space where we share our love for art, our passion for Frida Kahlo and our appreciation of our culture so put together your favorite Frida inspired outfit and add flower crowns to your hair because there will be plenty of spectacular moments and photos to capture at this one of kind event.

MUST BE 21+ to attend

Participating Premium Tequila and Mezcal Brands:

Tequila Don Pilar
Adictivo Tequila
Tequila Cabrito
Tequila Centinela
Tequila Dame Más
Tequila Don Ramon
Tequila Centinela
Tequila Vivamor
Tequila los Azulejos
Mezcal Benesin
Mezcal Akul
Mezcal los Cruz
Mezcal Divino Tormento
Mezcal Armadillo Negro
Bacanora Aguamiel

Que Comience la Fiesta! Enjoy a complimentary welcome cocktail served in a personalized, artisanal souvenir glass.

Artisanal Vendor Market
Select group of talented artists and artisanal vendors will showcase and sell their beautiiful creations. A great chance to shop for some incredible and unique handcrafted items.

Fashion, Art and Cultura with fashion designer, Paulina
Viva Frida is honored to once again work and collaborate with our dear and talented friend, Paulina. We have some creative new ideas and concepts in the work for this years models. You are not going to want to miss out on snapping close up photos of all the creations and designs we have in store for Fiesta en la Casa Azul.

Cultural Immersion
If you want to immerse yourself in Mexican culture and feel the vibrant energy of a real fiesta, a callejoneada is the answer! Callejoneadas, are a cherished tradition in San Miguel de Allenda that involve a festive procession where guests dance and sing to joyful mariachi songs while enjoying agave spirits. Take part in our very own callejoneada and enjoy a festive atmosphere and an unforgettable experience.

Let’s Eat! Enjoy all the different food stations serving a variety of mouthwaterin Mexican antojitos. (Mexican antojitos are INCLUDED with your ticket purchase). Its Not a FIESTA without Tequila and Mezcal!

Enjoy an incredible lineup of premium tequila and mezcal tastings and meet the brand ambassadors behind these distinguished brands. ALL tequila and mezcal tastings are INCLUDED with your ticket purchase

Musica Maestro! A fiesta wouldn’t be complete without live mariachi! Enjoy vibrant and festive mariachi songs as you eat, drink and submerge yourself in this cultural experience.

If you have ever attended any of our past events, you know we go all out and focus on every detail to ensure that we deliver an enjoyable, memorable and magical experience for our guests. We strive to create an atmosphere that looks, sounds, tastes and feels as close to Mexico as possible.  Hope to see you there! Get your tickets before they sell out!

Hope to see you there! Get your tickets before they sell out!