Watsonville Film Festival 2024

Watsonville Film Festival runs from March 7 – 17 in 2024.

More than 40 films during 3 days of in-person screenings at CineLux Green Valley Cinema and 7 days of online programming.

PLUS an amazing Lowrider Art Exhibition!

  • Most films run March 15 at 6:30pm at 986 Hilby Ave., Seaside.
  • Other festival screenings will be held at CineLux Green Valley Theater from March 7-9 and online for the week of March 11-17.


About film festival:

“This Festival was created to counter Hollywood’s often narrow and negative portrayal of people of Mexican and Latinx heritage,” says WFF Director and independent filmmaker Consuelo Alba.

“Watsonville hosts the only film festival between LA and San Francisco that focuses on our stories. We choose films with universal themes told through the lens of Latinx filmmakers.”

At the head of the mix of short films, directed by local, national, and international filmmakers, is the featured film, “La Mission,” starring Benjamin Bratt (Law & Order) and Erika Alexander (American Fiction), which portrays a charismatic leader of San Francisco’s Lowrider community. The director is Peter Bratt, the award-winning director of Dolores about the legendary farmworker leader, Dolores Huerta.

Additionally, “La Mission,” was the spark for an upcoming art exhibit, “More Than Cars: Celebrating Lowrider Culture” co-presented by Pajaro Valley Arts at the Porter Bldg. in Watsonville. The show features five local car clubs, solo lowriders and 52 artists.

The opening reception at the art exhibit is March 10th from 1-4pm followed by a cruise from 4-6pm.

The free exhibit runs through June 30 with public events including video screenings, panel discussions, art activities for youth, and of course, more car shows.

For the full festival schedule and tickets, visit

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